Sell your home without paying agent commissions.
Keep the Keys gives you the tools and services to sell privately with confidence. A simple step by step process, pricing and market research, a professional listing website, virtual staging, strategic marketing advice, negotiation tactics, and legal-ready contracts. Keep the keys to your equity!
The 3-Phase System
Every seller wants the same thing: a strong price, serious buyers, and a smooth close.
This is the framework that gets you there.
- Market Research
- Research Comparables
- Pre-Marketing Best Practices
- Marketing Best Practices
- Property Photo Best Practices
- Posting on Popular Platforms
- Effective Negotiation Tactics
- Contracts & Legal Documents
- Trusted Partners
Everything you need is included.
Your plan includes key documents, step-by-step guidance, and AI-powered tools to help you price, market, and negotiate with confidence.
AI Pricing Insight
Get a free, AI-generated suggested asking price range for your home in minutes.
What's Your Home Worth?
Enter your details for free access to our AI-powered pricing estimate — no obligation, no sales call.
Calculate Your Commission Savings
After you have determined your selling price, estimate how much you could save selling with Keep the Keys instead of paying a 4% agent commission. Enter your selling price and click Calculate.
Multi-Channel Marketing, Built In
We generate ready-to-post content across every major channel so you reach buyers wherever they are.
Choose the Level of Support You Want
Full system access or individual services — you stay in control.
Keep the Keys Access
$799
- Step-by-Step Selling System
- Professional Listing Page
- Market Research & Comparables
- Negotiation Tactics
- Closing Documents
Add On Services
- Professional Photos
- AI Staging
- Showing Services
- Cleaning Services
What Sellers Are Saying
Real experiences from homeowners selling privately with confidence.
“We saved thousands and still felt completely supported through negotiations.”
“The pricing guidance and comparables report gave us total confidence.”
“Professional listing page, negotiation scripts — it felt like having an agent without the commission.”
FAQ
Frequently Asked Questions
No. In Canada you have the legal right to sell your home privately without a real estate agent. Keep the Keys gives you the tools, documents, and guidance to do it confidently.
On a $500,000 home with a typical 4% commission, you could save $20,000 or more. Keep the Keys charges a flat fee instead, so the savings go directly into your pocket.
Absolutely. Buyers care about the home, the price, and the location — not who listed it. A professional listing page, great photos, and a competitive price are what matter.
Yes, and we help you do it. Your Keep the Keys membership includes negotiation tactics and guidance so you can evaluate offers, counter confidently, and protect your interests.
Yes. Your membership includes access to legal-ready purchase and sale agreements and disclosure documents used in private sales You will still need a lawyer for closing contracts.
Most sellers are live within 24–48 hours. Once you sign up, you get immediate access to the platform and can start building your listing right away.
Ready to Keep More of Your Equity?
Start your seller journey today. Clear steps. Smart tools. Real savings.